Have you been watching baseball games lately and noticed something off? Those unsettling, fixed grins plastered across the faces in the stands aren't just enthusiastic fans they're part of a meticulously orchestrated marketing campaign designed to send shivers down your spine.
The phenomenon began to gain traction in late September, specifically around September 23rd, when a series of individuals sporting unnervingly persistent smiles began appearing at Major League Baseball games. These weren't ordinary, joyful expressions of support for their teams; instead, they were frozen, almost manic, smiles that never wavered, creating an unsettling visual for viewers both at the stadium and watching from home. The purpose? To promote the then-upcoming horror film "Smile," a Paramount Pictures production. The campaign proved exceptionally effective, generating considerable buzz and intrigue across social media and news outlets.
| Category | Information |
|---|---|
| Movie Title | Smile (2022), Smile 2 (2024) |
| Director | Parker Finn |
| Starring | Sosie Bacon, Kyle Gallner, Caitlin Stasey, Naomi Scott (Smile 2) |
| Release Date (Smile) | September 30, 2022 |
| Release Date (Smile 2) | October 18, 2024 |
| Production Company | Paramount Pictures |
| Genre | Horror, Psychological Thriller |
| Synopsis (Smile) | Dr. Rose Cotter, after witnessing a traumatic incident involving a patient, begins to experience frightening occurrences that she can't explain. As overwhelming terror takes over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality. |
| Marketing Campaign Highlights | Paid actors displaying unsettling smiles at MLB games and on "Good Morning America," creating viral social media buzz. |
| Official Website | Paramount Pictures Official Website |
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