Cindy Crawford for Pepsi, 1992. OldSchoolCool

Cindy Crawford's Iconic Pepsi Ad: Then & Now [Super Bowl Throwback!]

Cindy Crawford for Pepsi, 1992. OldSchoolCool

By  Narciso Beahan

Can one advertisement truly define a generation? For many, the answer is a resounding yes, especially when it comes to Cindy Crawford's iconic 1992 Pepsi Super Bowl commercial. A moment etched in pop culture history, it not only sold soda but also cemented Crawford's status as a global icon.

Decades later, the allure of that commercial remains undiminished. The simple yet unforgettable scene of Crawford, clad in denim shorts and a white tank top, purchasing a Pepsi at a vending machine captivated audiences. What was intended to showcase Pepsi's new can design became a cultural phenomenon, with viewers more enthralled by Crawford than the product itself. The commercial resonated so deeply that it continues to be referenced and recreated, proving its timeless appeal.

Category Information
Full Name Cynthia Ann Crawford
Birth Date February 20, 1966
Birth Place DeKalb, Illinois, USA
Nationality American
Occupation Supermodel, Actress, Businesswoman
Spouse(s) Richard Gere (m. 1991; div. 1995), Rande Gerber (m. 1998)
Children Presley Gerber, Kaia Gerber
Career Highlights Numerous magazine covers (Vogue, Elle, Cosmopolitan), Pepsi Super Bowl Commercial (1992), House of Style (MTV), Acting roles in films and television.
Business Ventures Meaningful Beauty (skincare line), Cindy Crawford Home Collection
Net Worth (Estimated) $400 million
Official Website Cindy Crawford Official Website

In 2021, Crawford revisited her iconic moment, recreating the Pepsi ad to raise money for the American Family Children's Hospital in Madison, Wisconsin. This cause held personal significance for Crawford, as her brother, Jeff, received treatment for leukemia at the hospital. Working with photographer David Yarrow, the recreation not only paid homage to the original but also added a layer of philanthropy.

Crawford's 1992 Pepsi ad wasn't just a commercial; it was a cultural touchstone. The Super Bowl spot featured two young boys admiring Crawford as she purchased a Pepsi from a vending machine. Instead of focusing on the drink itself, the boys were captivated by Crawford, marveling at the new Pepsi can. This clever approach made the ad memorable and catapulted Crawford into an even brighter spotlight.

The original commercial, filmed in 1992, perfectly captured the zeitgeist of the era. Crawford, already a rising star, became a household name. Her appearance, confidence, and charisma resonated with viewers, making the Pepsi ad an instant classic. The commercial's success was a testament to Crawford's star power and the enduring appeal of simple yet effective advertising.

The impact of Crawford's Pepsi commercial is evident in the numerous parodies and homages it has inspired. Even decades later, the image of Crawford in her signature outfit remains instantly recognizable. Her ability to transcend generations and maintain her relevance is a testament to her enduring appeal as a supermodel and businesswoman.

Supermodel Cindy Crawford has demonstrated that age is indeed just a number. Her decision to recreate the iconic 1992 Pepsi advertisement, donning the same outfit, speaks volumes about her confidence and enduring beauty. This act wasn't just a nostalgic trip; it was a statement about embracing the passage of time while celebrating a defining moment in her career.

The recreation of the Pepsi commercial wasn't the first time Crawford has revisited her past. She has often spoken about the impact of the original ad on her career and has expressed gratitude for the opportunities it created. By recreating the commercial, Crawford not only honored her past but also reminded the world of her timeless appeal.

The 1992 Pepsi Super Bowl commercial was more than just an advertisement; it was a cultural event. It marked a turning point in Crawford's career and solidified her status as a global icon. The commercial's success was due in part to its simplicity and relatability. Viewers connected with Crawford's natural beauty and effortless charm, making the ad an instant classic.

In the years since the original Pepsi commercial, Crawford has continued to thrive in the fashion and business worlds. She has launched her own skincare line, Meaningful Beauty, and has partnered with various brands to create successful product lines. Her entrepreneurial spirit and business acumen have made her a role model for aspiring models and entrepreneurs alike.

The legacy of Crawford's 1992 Pepsi commercial extends beyond the realm of advertising. It has become a symbol of a bygone era, a time when supermodels reigned supreme and pop culture was defined by iconic moments. The commercial's enduring appeal is a testament to the power of nostalgia and the timeless beauty of Cindy Crawford.

Crawford's decision to recreate the Pepsi commercial for charity highlights her commitment to giving back. The funds raised from the recreation went to the American Family Children's Hospital, providing much-needed support for children and families facing challenging medical conditions. This act of generosity further solidified Crawford's status as a role model and humanitarian.

The Pepsi Super Bowl commercial from 1992 not only boosted Pepsi's sales but also transformed Crawford into a household name. The ad's success was due in part to its clever concept, which focused on the viewers' admiration for Crawford rather than the product itself. This strategy proved to be highly effective, making the ad one of the most memorable Super Bowl commercials of all time.

In the early 1990s, Cindy Crawford was one of the most marketable supermodels in the world. Her striking beauty, charismatic personality, and business acumen made her a sought-after spokesperson for various brands. Pepsi capitalized on Crawford's appeal by featuring her in their Super Bowl commercial, which turned out to be a stroke of genius.

The impact of Crawford's Pepsi commercial is still felt today. The ad has been parodied and referenced in numerous television shows, films, and commercials. Its enduring popularity is a testament to its cultural significance and the timeless appeal of Cindy Crawford.

The Pepsi Super Bowl commercial featuring Cindy Crawford was a watershed moment in advertising history. It demonstrated the power of celebrity endorsements and the effectiveness of simple yet memorable concepts. The ad's success was a result of Crawford's star power, Pepsi's clever marketing strategy, and the cultural zeitgeist of the early 1990s.

Cindy Crawford's 1992 Pepsi commercial remains a defining moment in her career and in the history of Super Bowl advertising. Its enduring popularity is a testament to its timeless appeal and the lasting impact of Cindy Crawford's star power. The commercial continues to be celebrated as a cultural icon, a reminder of a bygone era when supermodels reigned supreme.

The 2021 recreation of the Pepsi ad, with photographer David Yarrow, underscored the enduring appeal of the original. While the backdrop shifted slightly, the essence of the ad remained the same: Cindy Crawford, radiating confidence and timeless beauty. The philanthropic angle added a layer of depth, transforming a nostalgic tribute into a meaningful act of giving back.

Beyond the Pepsi ad, Crawford has maintained a successful career, transitioning from supermodel to businesswoman with ease. Her skincare line, Meaningful Beauty, has garnered a loyal following, and her home collection reflects her impeccable taste and style. She embodies the modern woman: successful, philanthropic, and effortlessly chic.

The original 1992 commercial subtly highlighted the redesigned Pepsi can, but the audience's focus remained firmly on Crawford. This speaks to her magnetic presence and the power of celebrity endorsements. The ad's legacy lies not just in selling soda, but in cementing Crawford's status as a cultural icon.

Crawford's decision to revisit the Pepsi ad underscores her savvy understanding of her brand and her enduring connection with her audience. It's a reminder that some moments, like a perfectly crafted commercial featuring a supermodel at her peak, are truly timeless.

Kendall Jenner's attempt at a Pepsi commercial faced criticism, highlighting the difficulty of replicating the magic of Crawford's original. The 1992 ad resonated because it felt authentic and effortless, qualities that are hard to manufacture.

Fans have clamored for Crawford to create another Pepsi advert, a testament to the enduring impact of the original. It speaks to the power of nostalgia and the desire to relive iconic moments from the past.

In a playful nod to her Pepsi past, Crawford once replaced a Pepsi can with her husband Rande Gerber's tequila brand, Casamigos, in a music video recreation of her '90s Pepsi Super Bowl commercial. It was a clever wink to her history, showcasing her sense of humor and business acumen.

Crawford's 1992 Pepsi Super Bowl ad serves as a masterclass in advertising. It's a reminder that a simple concept, executed flawlessly with the right talent, can create a lasting impact that transcends generations.

The supermodel's daughter, Kaia Gerber, has followed in her mother's footsteps, becoming a successful model in her own right. Crawford's influence extends beyond her own career, shaping the next generation of fashion icons.

The Pepsi Super Bowl commercial featuring Cindy Crawford was a cultural phenomenon that helped to define the 1990s. It remains a beloved memory for many and a testament to the power of effective advertising.

The fact that people still talk about Cindy Crawford's 1992 Pepsi Super Bowl commercial decades later speaks volumes about its impact. It's a reminder that some moments in pop culture are truly timeless.

Hit the like button and subscribe for more tv adverts! said one social media user, underscoring the continued interest in classic commercials and the power of nostalgia.

Pepsi super bowl commercial 2018 britney spears, cindy crawford. You can watch funny pepsi super bowl commercial 2018 featuring britney spears and cindy crawford. This indicates the continuous association of Cindy Crawford with Pepsi even in later years, highlighting her enduring brand value.

Cindy Crawford for Pepsi, 1992. OldSchoolCool
Cindy Crawford for Pepsi, 1992. OldSchoolCool

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Cindy Crawford recreates iconic 1992 Pepsi ad for charity
Cindy Crawford recreates iconic 1992 Pepsi ad for charity

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The History Behind Cindy Crawford's Everlasting Pepsi Super Bowl Commercial
The History Behind Cindy Crawford's Everlasting Pepsi Super Bowl Commercial

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