Do you dare to unleash your inner siren? Frederick's of Hollywood, the iconic lingerie brand, is beckoning you to rediscover your most confident, sensual self with its revamped collections and a renewed commitment to empowering women of all sizes.

For decades, Frederick's of Hollywood has been synonymous with glamour, allure, and unapologetic femininity. From its humble beginnings as a mail-order purveyor of daring lingerie to its reign as a brick-and-mortar empire, the brand has consistently pushed boundaries and celebrated the female form. But in recent years, Frederick's faced a period of uncertainty, struggling to maintain its relevance in a rapidly evolving lingerie market. The rise of fast fashion, the dominance of Victoria's Secret, and the emergence of inclusive, body-positive brands all posed significant challenges. The company grappled with defining its unique identity, resulting in financial setbacks and multiple attempts to find a buyer. However, Frederick's of Hollywood is back with a bang. The brand has undergone a significant transformation, embracing inclusivity, celebrating body diversity, and re-establishing itself as a destination for women who want to feel confident, empowered, and irresistibly sexy. Now Frederick's is a place for every body type.

Category	Information
Brand Name	Frederick's of Hollywood
Industry	Lingerie and Apparel
Target Audience	Women of all sizes and backgrounds
Brand Philosophy	Empowering women through confidence and sensuality
Key Products	Bras, panties, corsets, teddies, dresses, swimwear, and accessories
Size Range	S to 3X, with a focus on plus-size inclusivity
Retail Channels	Online (fredericks.com), select retail partners
Price Point	Mid-range, with frequent sales and promotions
Brand Values	Inclusivity, body positivity, confidence, sensuality, quality
Official Website	https://fredericks.com/

The brand's commitment to inclusivity is evident in its expanded size range, which now caters to women of all shapes and sizes, going up to 3X. No longer confined to the realm of petite figures, Frederick's is actively embracing body diversity and celebrating the beauty of every woman. This shift in focus has resonated with a new generation of consumers who are seeking brands that represent and celebrate their individuality. This includes offering plus size dresses for women at online mega stores like Ebay, which provides free shipping with best deals on your favorite brands with affordable prices. Torrid has also joined the industry to provide plus size fashion including dresses, tops, bottoms, jeans, intimates, swimwear, footwear & more.

The new Frederick's collections are a testament to the brand's renewed focus on quality, design, and innovation. From bold bustiers to tantalizing teddies, each piece is expertly crafted to enhance the female form and ignite a sense of confidence and allure. The brand's signature corsets, known for their figure-flattering silhouettes and seductive details, remain a cornerstone of the collection. These modern corsets are designed to accentuate curves, provide support, and create a striking hourglass shape. But Frederick's has also expanded its offerings to include a wider range of styles, from delicate lace bralettes and comfortable everyday panties to glamorous dresses and statement-making swimwear. The brand's design team has carefully curated a collection that caters to a variety of tastes and occasions, ensuring that every woman can find something to make her feel beautiful and empowered.

Frederick's of Hollywood is not just about lingerie; it's about a feeling. It's about the confidence that comes from knowing you look and feel your best. It's about embracing your sensuality and celebrating your individuality. It's about indulging in a little bit of Hollywood glamour and making every day feel like a special occasion. That is why Frederick's is showing you ads promoting its Hollywood products on other sites and services.

One of the key elements of Frederick's resurgence is its focus on creating a seamless and engaging shopping experience. The brand's website has been redesigned to be user-friendly and visually appealing, making it easy for customers to browse the collections, find their perfect fit, and make a purchase. Frederick's is also leveraging social media to connect with its audience, sharing styling tips, behind-the-scenes glimpses, and inspiring content that celebrates body positivity and female empowerment. The brand has also partnered with influencers and celebrities who align with its values, further amplifying its message and reaching new audiences. With online stores like Poshmark women can now shop from new and preloved Frederick's of Hollywood items at up to 70% off retail prices. It's a fun, affordable & easy way to shop from home.

The "Seriously Sexy Swim & Intimates" line embodies this ethos perfectly. The collection features a range of swimsuits and lingerie pieces designed to make women feel confident and radiant, whether they're lounging by the pool or enjoying a romantic evening. The swimsuits are available in a variety of styles, from classic bikinis to figure-flattering one-pieces, all crafted from high-quality materials that provide support and comfort. The lingerie collection includes everything from delicate lace bralettes to daring corsets, allowing women to express their individual style and embrace their sensuality. These can be easily found at stores like Corsets, gartered lingerie, lingerie , seductive satin tags:

Frederick's of Hollywood understands that finding the perfect fit is essential when it comes to lingerie. That's why the brand offers a comprehensive bra size guide and bra style guide to help customers determine their ideal size and find the styles that best suit their body type. The website also provides detailed product descriptions and customer reviews, giving shoppers all the information they need to make informed purchasing decisions. In addition, Frederick's offers virtual fitting services, allowing customers to receive personalized advice from expert bra fitters from the comfort of their own homes. All Bras come with bra bundle with 2 rising star bras at $60.

Frederick's of Hollywood is more than just a lingerie brand; it's a symbol of female empowerment, confidence, and sensuality. With its renewed commitment to inclusivity, quality, and innovation, the brand is poised to reclaim its position as a leader in the lingerie industry. Whether you're looking for a bold bustier to make a statement, a comfortable bralette for everyday wear, or a glamorous dress for a special occasion, Frederick's of Hollywood has something to help you embrace your inner Hollywood hottie. Now markdowns are on sale with your new faves juicy couture x frederick's view the collection.

While some search queries may yield "no results," Frederick's of Hollywood is actively working to improve its online presence and ensure that customers can easily find what they're looking for. The brand is continuously updating its website, optimizing its search engine optimization (SEO), and expanding its product offerings to meet the evolving needs of its customers. In the meantime, customers are encouraged to double-check their spelling or try a new query if they are unable to find the specific item they're looking for.

The "S m l xl xxl xxxl 1x 2x" size range caters to a diverse range of body types, ensuring that every woman can find lingerie that fits and flatters her figure. Frederick's of Hollywood believes that every woman deserves to feel confident and beautiful in her own skin, and its expanded size range is a testament to this commitment.

Frederick's of Hollywood has faced its share of challenges in recent years, but the brand is resilient and determined to succeed. With its renewed focus on inclusivity, quality, and customer experience, Frederick's is well-positioned to regain its status as a leading lingerie brand and empower women to embrace their sensuality and confidence.

So, are you ready to embrace your inner Hollywood hottie? Frederick's of Hollywood is waiting to help you discover your most confident, sensual self.