Ever wondered how celebrities maintain that perfect, icy blonde hue? The secret weapon is often hiding in your shower: purple shampoo.

Achieving and maintaining platinum or blonde hair is a commitment, a journey paved with bleach, toner, and a constant battle against brassiness. The dreaded yellow tones can creep in, dulling your vibrant color and leaving you feeling less than your best. But fear not, fellow blonde enthusiasts, because the solution is simpler than you think. Embracing the power of purple shampoo is the key to unlocking and preserving that salon-fresh, dazzling blonde.

Attribute	Details
Concept	Purple Shampoo for Blonde Hair
Purpose	Neutralizes yellow tones in blonde and platinum hair.
Key Ingredient	Violet pigments or blue malva.
Benefits	Brightens, whitens, and reduces brassiness. Enhances and maintains color.
Recommended Shampoos	Oribe Bright Blonde Shampoo, Davines Alchemic Silver Shampoo, Fanola No Yellow Shampoo
Frequency of Use	Depends on hair type and level of brassiness; typically 1-2 times per week.
Additional Tips	Use with a keratin mask for added hair health and shine. Consider indigo shampoos for silky results.
Related Products	Color-depositing conditioners, hair masks, leave-in treatments.
More Information	Vogue: Best Purple Shampoos